Anita Lam
Design Director — Elevating Digital Experience and Service Design
Creating thoughtful digital products to help businesses thrive is the forefront of my work. Behind the scenes, I shape the process and culture of my team’s collaboration.
With 14 years of digital design experience — including 8 years as a design lead — I guide my team through research, concept, design, and validation. I’ve worked with clients in Financial Services, eCommerce, Healthcare, Communications, and Energy.
Strategic Design
Visual Design
Interaction Design
Design Research
Service Design
What I bring to the table
Ability to facilitate conversations that help stakeholders articulate their needs and gain alignment
Skill in bridging ambiguous requirements into actionable feedback for the team, conversely, driving the narratives for presentations and guiding my team’s work
Support on all fronts: whether it’s shaping a big-picture vision or jumping in to help designers, I’m always up for getting hands-on
Intentional structure and flexibility: guiding the team to move with clarity—less storming, more performing
Balance of excellence and empathy: setting high standards while maintaining a lighthearted spirit in our approach
Selected Works
AT&T
Reimagining the business customer and sales experience
The new purchasing experience is illustrated by a journey map for the seller and the customer. A digital prototype helps bring the vision concepts to life.
Deliverables
Experience Strategy
Design Research
Service Design
Digital Product Design
Arvest Bank
A design system that extends into brand strategy
Arvest’s legacy bank needed help to address their disparate and outdated design and content across dozens of their digital products. We created a unified design language system to accelerate their design and dev process, unify customer experiences, and create coherence across brand touchpoints.
Deliverables
Digital Product Design
Design System
Brand & Content Strategy
Praises from my colleagues
“Anita is a strong strategic leader who operates with a humble confidence that inspires her teams to do their best work.”
— Isaiah Same, VP of Design at Genesis
“Her ability to foster a collaborative environment where everyone feels valued and focused is truly commendable.”
— Ran Tian, Senior Interaction Designer at Rent the Runway
“She is one of the sharpest designers I’ve met with an eagle eye for detail. As a leader, she knows how to guide the team, because she really pays attention to her team members.”
— Rodrigo Medina, Software Engineer at Metalab